The Use of Lightweight Liquid Serums – A New Trend for Beautiful Skin
Asian women are known for their beautiful skin – but it’s no accident, they work hard at keeping their skin clear, nourished and moisturized. Compared to American women, women living in Asia perform intricate daily beauty rituals. In Japan, a five-step morning-and-night routine is the minimum (cleanser, mask, toner, serum, moisturizer), while Korean women spend even more time on their daily skincare regimen – and the results show.
We have a lot to learn (and gain) from these practices, but apart from the time and care Asian women spend on their skin, there is a new trend emerging from the Asian market – Essences.
Lighter than serums or creams, essences are liquid-like products (with the consistency of water) designed to be used right after cleansing. Unlike toners, most of which act as either pH balancers or chemical exfoliants, these new liquids infuse the skin with powerful anti-aging nutrients and moisture. Though they may have the consistency of water, they can be super concentrated, delivering more impact than many serums and creams. That’s because the molecular structure of the essence is smaller than that of a serum or cream and can penetrate the skin more effectively.
How Essences Work
When suspended in liquid, the active ingredients can penetrate more deeply into the skin than their heavier counterparts (serums and creams). The watery solution acts as a carrier. Since these formulations are so rapidly absorbed, layering heavier serums and creams over the essence is possible, and more effective – maximizing the benefits of your beauty routine.
For those who do not like the heavy feel of lotions and creams on the skin, these essences offer ultra-lightweight skincare alternative. Their simple formulas lack the additives that give cream formulations their weighty consistency. By virtue of being so fluid and instantly quenching, essences offer the purest and most direct form of delivery.
SK-II was one of the first liquid infusion manufacturers to make inroads in the U.S. market with its Facial Treatment Essence product.
Shiseido’s Eudermine Revitalizing Essence, which dates back to 1897, is a peony-scented humectant, amino acid, and skin-renewing enzyme blend.
Clarins’ HydraQuench Intensive Serum Bi-Phase was recently relaunched with a lighter, ultra-liquid consistency to mimic the mixture of water and lipids in the skin.
La Mer’s Blanc de la Mer, a new skin-brightening range, contains H2O molecules with negative and positive charges to make it more active.
Fresh introduced Crème Ancienne Infusion, a conditioning treatment toner that saturates the skin with hydrating and purifying ingredients to smooth the texture of the skin and protect against dehydration. Fresh conducted extensive studies about how active ingredients are delivered deep into the skin and they determined that liquid formulas provided the best delivery system.
The Best Way to Use Watery Potions
So clearly American women are on the verge of new trend and a new, more effective, way to protect their skin.
Don’t rely on products alone – HOW you use these lightweight products can make all the difference and will boost their efficacy.
Apart from taking more time to perform your daily beauty routine, try altering the way you apply lightweight products to your skin.
After cleansing the skin, use your new essence product by pressing or lightly patting it into your skin. That’s right – press or gently pat the watery goodness into your skin for the best results (rather than wiping it on with a cotton ball).
In Japan, it’s customary to press essence products into the skin a hundred times. Don’t let that scare you – even if you do just a 1/4 of that you will ensure great results. The action of pressing or patting holds the liquid onto the skin, allows for enhanced absorption – it also stimulates the skin which enhances circulation – another way to boost the efficacy of your new essence product.
After pressing and patting the essence into your skin, lock and seal all that hydration and goodness into your skin with a moisturizer. That’s because the dermis is full of water – but it can easily lose water through the epidermis. The goal is to help the skin retain water. Topping your essence product with a moisturizer creates the perfect environment delivering powerful ingredients deep into the skin.